BALANCED SCORECARD

The Balanced Scorecard—Measures that Drive Performance

The Balanced Scorecard Links Performance Measures

  • How do customers see us? (customer perspective)

  • What must we excel at? (internal perspective)

  • Can we continue to improve and create value?

    (innovation and learning perspective)

 

  • How do we look to shareholders?

    (financial perspective)

$200 / MONTH

$200 / MONTH